Maverick Cannabis Brands wasn’t born in a boardroom. It was forged in frustration, refinement, and fierce respect for the plant. In 2018, a management consultant named Julian Joy founded Joy Brands after helping cannabis operators in Oklahoma elevate their branding from amateur to intentional. What he saw back then,low-quality products, poor packaging, and zero understanding of the user experience – ignited a vision.He began experimenting with gummies, tinctures, and edibles using liposomal technology long before the cannabis beverages industry began to grow. From there, his obsession with innovation, aesthetics, and clean formulations only grew. Whether it was flavor design or the emotional experience of consuming THC, his goal was always the same: elevate everything.By 2020, he envisioned a new kind of beverage, starting with a THC-infused hopped tea. But it wasn’t until 2025, when longtime spirits industry executive Robert Slicker called him late one Sunday night,that the pieces fell into place. He saw the category booming but knew few were doing it right. That call sparked the beginning of Maverick Brands.

Joined by investor and advisor Victor Young, Julian and Robert built a founding team rooted in vision, industry know-how, and relentless standards. Their shared mission: create beverages that match the lives of the people they serve – bold, beautiful, and brilliantly clean.Maverick isn’t just another THC beverage company. It’s a rebellion against mediocrity. A celebration of mindful connection. And a love letter to the people who want more from their rituals,without the regret.

“I never set out to just make cannabis drinks. I set out to raise the standard. I’ve always believed in delivering beauty and function in one package, and Maverick Brands will do exactly that.For too long, the cannabis industry has relied on subpar branding,questionable ingredients, and gimmicks. That’s not how we roll. We built Maverick for people like us, those who want to feel something real. Something clean. Something clear. OUI, HopTeaHC and LIFT are just the beginning. The future of cannabis is functional, fashionable, and intentional.And we’re here to lead that charge.”

– Julian Joy, Co -Founder

OUI isn’t just a cannabis beverage. It’s a lifestyle declaration. We’re redefining social drinking by saying yes. Yes to being mindful, yes to wellness, and yes to next-day clarity. OUI is where taste, experience, and evolution meet.Maverick Brands is a premium cannabis beverage company on a mission to elevate what it means to unwind, connect, and feel good—on your terms. We craft functional, plant-powered beverages for people who say yes to presence, clarity, and intention over intoxication.With THC-infused seltzers (OUI) and hopped teas (HopTeaHC) enhanced with adaptogens, terpene-matched strains, and micellar technology, we are…